DIE GRUNDPRINZIPIEN DER RTB (REAL-TIME BIDDING)

PMP deals are fundamentally invite-only RTB auctions, hinein which the publisher controls which advertisers will make the guestlist.An ad exchange operates similar to a stock exchange, although the inventory being sold is display advertising. As mentioned, the majority of ad exchanges operate through Wahrhaft-time bidding (RTB) auctions rein which